Copenhagen-based
copywriter & creative

Copenhagen based

  • Senior Copywriter
  • Creative
  • Writer
  • Editor
  • Translator
  • Voice
Campaign

Tell it with colours

Client: Capture One | Role: Concept development and copy execution

To celebrate the launch of Capture One 21, I focused on a key USP for the editing software brand: colour. To highlight the power of colour in photography, we challenged three creatives to tell a visual story about their experience of the pandemic – using just one colour. The result was a thought-provoking and visually-arresting campaign unfolded in three chapters: red, green and blue. It marked a bold shift in Capture One’s brand identity to more human and inspirational.

“I can tell you with all honesty that the women I worked with at Capture One listened to my every worry, jumped on calls despite the 6 hour time difference, and allowed me to suggest edits to the final text. Thank you for portraying my work in a way that makes me comfortable while also showing the power of your gorgeous photo editing software. It was fun to share openly in this series how the pandemic affected my creativity and career as a freelancer.”

– Jennifer Adler (The Blue Story)

Campaign

Beyond Styles

Client: Capture One | Role: Concept development and copy execution

To promote the launch of new Styles (image presets) from Capture One – I named the two Style Packs “Beyond FIlm” and “Beyond Black and White” to reflect presets that went beyond ordinary filters and were more versatile than any previous Styles collection. I used language to invoke the idea of nostalgic and classic looks with a modern twist. I also collaborated closely with the design team who further pushed the concept by finding innovative young photographers to reflect the “modern yet nostalgic” feel of the campaign.

Essay

Being Houso

Overland literary journal

After the sale of an iconic Sydney social housing complex, I penned this essay about growing up as an immigrant and “houso” in Sydney’s wealthy Northern Beaches, and what it taught me about class, housing inequality and the myth of Australian egalitarianism.

Feature

The Posters of Tivoli Gardens

Pleasure Garden Magazine

Part elegant amusement park, part pleasure garden, Copenhagen’s 174-year-old Tivoli has entranced visitors since the 1840s. For years, artists were commissioned to create an annual poster capturing the dreamlike world beyond Tivoli’s gates.

04
Voiceover & Scriptwriting

What makes a photo unforgettable?

Client: Capture One | Role: Concept, scriptwriting and voiceover

I wrote the script and performed the voiceover for this inspirational video, “What makes a photo unforgettable?”, for the Capture One 20 launch. The clip aimed to inspire visual creatives to look beyond the camera and celebrate photo editing as a key part of the creative journey.

05
Translation

Book Chapter – "Danish Designs"

August Journal

From Danish into English, I translated the book chapter “Danish Designs” from the book Jens Haraald Quistgaard: A Danish Designer by Emilie Rasch, for publication in issue 05 of August Journal.

06
Translation

Sustain Yearly Magazine

I translated the 2017 Danish edition of Nordic sustainability and lifestyle magazine “Sustain Yearly” into English. I ensured that the text was updated to a flawless and native English, while staying true to the playful tone of the original magazine.

07
Feature

Vesterbro, the rebel

The Murmur

From World War II resistance fighters to renegade volunteers assisting with addiction, there’s a forgotten history of rebellion embedded in the rapidly-gentrifying Copenhagen neighbourhood.

Read more
08

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